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SEO

Search Engine Optimization is one of the most popular cost effective ways for any business to acquire additional qualified traffic, business leads and superior online visibility or presence. With the years of successful experience in search engine optimization, SSS-IT strongly believe in ethical SEO (Search Engine Optimization) Practices for achieving highest search engine rankings for their most important targeted keywords. What is SEO? Search engine optimization is the method of acquiring your website to rank highest in search engines - such as Google, Bing or Yahoo, for its targeted, relevant and most important keywords. The search engine optimization method includes: On page optimization, Off page optimization for the website, HTML code optimization, internal navigation optimization, keywords analysis, excellence content writing, building links and ensuring your website is visible higher or first page in the search engines.

SEO Syllabus

Basics for SEO

What is Domain

Basic Knowledge of World Wide Web

Difference between Portal and Search Engines

What is SEO

Types of SEO Techniques

Black hat techniques

White Hat techniques

How Search Engine works

SEO Research & Analysis

Market Research

Keyword Research and Analysis

Keyword opportunity

Competitors Website Analysis

SWOT Analysis of Website

How to Choose Best Keywords

Tools available for Keyword Research

Website Design SEO Guidelines

Content Research

Content Guidelines

Content Optimization

Design & Layout

XML Sitemap / URL List Sitemap

On-page Optimization

The Page Title

Meta Descriptions & Meta Keywords

Headings

Bold Text

Domain Names & Suggestions

Canonical Tag

Meta Tags

Images and Alt Text

Internal Link Building

The Sitemap

Invisible Text

Server and Hosting Check

Robots Meta Tag

Doorway Pages

301 Redirects

404 Error

Duplicate content

Off-page Optimization

Page Rank

Link Popularity

Link Building in Detail

Directory Submission

Social Bookmark Submission

Blog Submission

Articles

Links Exchange

Reciprocal Linking

Posting to Forums

Submission to Search Engine

RSS Feeds Submissions

Press Release Submissions

Forum Link Building

Competitor Link Analysis

Analytics

Google Analytics

Installing Google Analytics

How to Study Google Analytics

Interpreting Bars & Figures

How Google Analytics can Help SEO

Advanced Reporting

Webmaster Central & Bing/Yahoo

Open Site Explorer

Website Analysis using various SEO Tools available

SEO Tools

Keyword Density Analyzer Tools

Google Tools

Yahoo / Bing Tools

Rich Snippet Text Tools

Comparison Tools

Link Popularity Tools

Search Engines Tools

Site Tools

Miscellaneous Tools

SEO Reporting

Google analysis

Tracking and Reporting

Reports Submission

Securing Ranks

SMM

Introduction

Benefits

Techniques

Social Networking Sites

Tumbler Marketing

Delicious Marketing

Stumble upon Marketing

Facebook Marketing

Google Plus

LIVE PROJECTS

Project Introduction and Specification

Setting up Development Environment

Understanding and Implementing Design Patterns to be used in the project.

Setting up Database

Coding assigned modules.

Unit Testing and Debugging

Alpha testing of the combined modules.

Deployment of the project

Completing Project Report.

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